Description
| Title | Super Apps in Egypt and Sudan: Telecom-Driven Innovation and Transformation |
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| Description | Telecom operators are increasingly expanding their roles beyond connectivity to become central players in the mobile applications ecosystem. Telco-powered apps have become key touchpoints for subscribers seeking access to telecom services, embedded payments, and other in-app features. Yet, the maturity of these applications varies significantly across operators, particularly in terms of platform availability, user ratings, and service breadth. By categorizing apps into super, semi-super, and standard apps, this report highlights the evolving landscape of operators’ digital platforms and examines how these applications are positioned for subscribers. In this report, Arab Advisors Group addresses the following questions: • How many in-house developed applications do telecom operators in Egypt and Sudan offer? and what types of applications dominate the market? • To what extent are these applications accessible across major platforms? and how easily can subscribers discover them? • How do telco applications differ in functionality, particularly multiple telecom services, embedded payment features, and third-party integrations? • Which operators offered applications that qualify as super or semi-super apps? and what factors distinguish them from standard apps? • How do app monetization approaches vary across operators? • How do ratings for telecom applications differ across multiple stores? • Overall, how do these findings help operators evaluate their digital strategies’ alignment with subscriber-facing accessibility and regional market trends? |
| Date | Nov 25, 2025 |
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